Apple Company Analysis

Business plan Apple designs, manufactures and markets personal computers and related software, peripherals and personal computing and communicating solutions. Customers are attracted to Apple’s products for a variety of reasons, including the reduced amount of training resulting from the use of their products, advanced graphics capabilities in their gadgets, industrial design features of the Company’s hardware products, and ability of their products to network and communicate with other computer systems and environments.Advertising We will write a custom research paper sample on Apple: Company Analysis specifically for you for only $16.05 $11/page Learn More The marketing department of the company addresses these attributes every time it makes communication to its customers. The key success factor has been creation of value by igniting people’s imagination to make a favorable impression of the products by means of brand positioning, advertising, and promotion. Strategies that the company has employed as means to retain, maintain, and sustain the loyalty of the customers are numerous. The first one, Apple has continued to engage in extensive research for the development of its products. Basically, the company considers the needs and desires of the customers before launching new products to the market. It relies on the feedback, both positive and negative, of the customers about its earlier devices and makes changes according to the desires expressed by the customers. One of the most common strategies that Apple’s former chief executive officer, Steve Job, employed in marketing is that, he never praised the Iphones and Ipads and the amazing magical features the both have; rather, he was focused on how the products can satisfy the customers. This same strategy seems to have remained in the company even after Steve Job’s departure. Innovation is the second key thing the company has focused on to impro ve and maintain customer loyalty. The gadgets have a fabulous look; very attractive for the customers to like them at first glance. Once the customers begin using these products, they get to enjoy the experience with the numerous applications that come along with the products. Moreover, as the company’s success depends on its technologically innovative products. Apple has implemented strict information protection policies in order to preserve the confidentiality of its trade information. In addition, Apple has specific policies for the communication to the press and financial analysts and only allows limited personal use of Apple-owned equipment. In order to prevent conflicts of interest, the company has identified several possible sources of such conflicts and recommended avoidance strategies.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More From a strategic viewpoint, Apple ’s code of business ethics aims at establishing ethical behavior which should lead to ethical decisions by its management and employees’ decisions that reasonable or typical stakeholders would find acceptable. This is because it aids the stakeholders, the organization, and the society. Actually, Apple strongly aims at establishing a culture that emphasizes the importance of ethics. Although Apple has developed a consistent and exemplary code of business ethics, it has not been successful in implementing all the three necessary steps for fostering an ethical organizational climate. Nevertheless, it has to be concluded that Apple definitely can be regarded as a role model in terms of emphasizing the importance of business ethics. Apple’s core fundamental principle is to use good judgment. The company is especially aware of its responsibility to shareholders, communities, and customers in conforming to legal/ethical boundaries and complying with applicable laws. In addition, the company’s employees are fully aware of their responsibilities and duties. Apple’s business standards include honesty, ethical awareness, avoidance of conflicts of interest, respect of confidentiality of internal information, highest standards of corporate citizenship(rules and laws), and the provision of benefits to communities through the company’s presence. Apple expects its employees, business partners, and other parties to comply with these standards and policies. Company analysis Today’s apple operation is very different from the way it was before. Currently, the company employs over 13000 workers globally with a revenue worth of over $ 30 billion within the year 2011. This is accounted for by the sales of the smart phones and the Ipads. However, the company also has a presence in the PC and computer industry with its macbook pro and macbook air, and the Macintosh computer doing relatively well in the industry. Other products include d igital video and music playing devices. The company also deals in software and services. The company has seems to have little focus on the PC market, since there currently four specific defined market segments in which it has laid much emphasis. The four market segments include, education, consumer, business and creative. Apple’s finance and treasury division has to provide the company with a sound financial policy, managing general obligations as well as special programs. A few of them are to mention: the company places their short-term investment in highly liquid securities issued by high credit quality issuers and, by policy, limits the amount of credit exposure to anyone issuer. The firm’s general policy is to limit the risk of principal loss and ensure the safety of invested funds by limiting market and credit risk.Advertising We will write a custom research paper sample on Apple: Company Analysis specifically for you for only $16.05 $11/page Learn More The company has not entered into any transactions with unconsolidated entities whereby it has financial guarantees, subordinated retained interests, derivative instruments or other contingent arrangements that expose Apple to continuing risks and contingent liabilities. Therefore, a vibrant risk management taking care of hedging foreign exchange exposure, adjusting to local conditions and making use of â€Å"financial engineering† to secure capital flows is indispensable. The company’s leadership Steve Job can be described as the charismatic leader who possessed strong technical obsession, creative and innovative skills, enthusiasm, commitment and entrepreneurship. Moreover, Jobs possessed a business sense for the marketability of his products and therefore could streamline Apple’s product portfolio and introduce new and highly successful products such as the iPod. In addition, his user-friendly business approach did not only lead to increase d value for customers through user-friendly products but also put the customer in the centre of Apple’s business and constantly praises him as the best customer in the world. Currently the company is headed by Tim Cooke as chief executive officer. He was the former chief operation officer when Jobs was the CEO. Even though it might be hard to fit in to the shoe of Jobs, Cooke has done a lot to ensure that the company maintains its growth and high revenue and profits. Steve Jobs’ bibliography When Steve Jobs came back to Apple in 1997, he immediately recruited a new Board of Directors and had to reposition Apple in the evolving personal computer industry. In fact, Jobs also proved his capabilities of being able to make harsh decisions during the restructuring of Apple when he rescinded the licenses of competitors who have been cloning Macintosh computers and killed the Newton hand-held device. In short, Steve Jobs not only successfully pursued his vision for apple but a lso implemented necessary restructuring efforts in the past which led to an increase in the company’s profits and shareholder’s wealth. It is no doubt that Steve Job was the right man for Apple because he was not only admired by the Silicon Valley elite for the foundation of the company but also for his glamour, technological obsession, and the other characteristics and abilities discussed above. Moreover, Business week titled him one of the best managers 2010 as Job moved beyond computers to establish himself in two businesses where new comers rarely emerge unscathed: music and movies.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Steve Jobs was the first to find a way to compel consumers to pay for online music. Nevertheless, critics of Steve Job claim that he seems strangely uninterested in the â€Å"post-PC devices† and that he created a â€Å"reality-distortion field† as his enthusiasm for a favored technology is so great and his selling of it so sure, that anyone who meets him invariably feels converted. Steve Job can be seen as one of the fathers of Apple’s current digital hub strategy that has transformed the personal computer into a multimedia and entertainment hub that connects many devices. In fact, this strategy can be regarded as visionary and revolutionary as it is especially aimed at the future. Therefore, it can be concluded that Steve Job apparently has developed a coherent strategy to deal with future challenges and is convinced that his approach will lead the personal computer once again into a new era and therefore guarantee Apple’s future success. Conclusion Alt hough Apple’s core strategy has always been associated with Steve Job and his vision for the company, Apple’s other senior executives have shown that they are sufficiently skilled to contribute to the future success of the company. This is due to their strong professional background and the sharing of the company’s common values. Many of them come from other innovative and upright companies. Strategies that the company has employed as means to retain, maintain, and sustain the loyalty of the customers are numerous. The first one, Apple has continued to engage in extensive research for the development of its products. Moreover, several statements and their overall public behavior, show that they have also adopted the company’s norms and conduct their jobs in the ethical manner which is demanded through the company’s code of business ethics. In addition, as Apple doesn’t give any information concerning future strategies, products, and plans to the public, it can be followed that the internal communication and discussion among the company’s top management is not only fruitful but also characterized by the loyalty to the company’s norms and rules. So, it is obvious that Apple’s top management is highly involved in the internal strategic management process and contributes to the future success of the company. References Apple Press Information. (2012). latest press release. Retrieved from http://www.apple.com/pr/ Biwin Semiconductors. (2012). Tablet PC and Smartphone will consume more than 50. Retrieved from http://www.biwinsemicon.com/en/about/XYXW/176.html Dredge, S. (2012). Smartphone and tablet stats: what’s really going on in the mobile market? Retrieved from http://www.guardian.co.uk/technology/appsblog/2011/aug/01/smartphone-stats-2011 Etherington, D. (2012). Apple’s 2012: What the year in iDevices and Macs will look like. Retrieved from http://gigaom.com/apple/apples-2012-what-the- year-in-idevices-and-macs-will-look-like/ Hillis, S. (2012). Apple iphones to hit stores, jolt mobile industry. Cambrigde: Persues. Hubpages. (2012). NEW iPhone 5 (6 gen.) – coming October 2012. Retrieved from http://livelonger.hubpages.com/hub/new_iPhone ModdedLife. (2012). Apple 2012 Product Lineup – Credible Reports – All Apple products to Receive Overhauls in 2012. Retrieved from http://moddedlife.hubpages.com/hub/Apple-2012-Product-Lineup-Credible-reports-say-All-Apple-products-to-Receive-Overhauls-in-2012 Panzarino, M. (2012). This is how Apple’s top secret product development process works. Retrieved from http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/ Siegel, M., Gibbons, F. (2009, July 13). Apple Inc. and the e Book Reader. Stanford University, school of engineering, pp. 1-36. Slivka, E. (2012). Apple Predicted to Discontinue 17-Inch MacBook Pro. Retrieved from http://macbookpro.macrumors.c om/ This research paper on Apple: Company Analysis was written and submitted by user Juliana P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Lakes Reflection

A chip off of the old block or not. E.B. White’s essay â€Å" Once More to the Lake,† is about a father and son trip to a lake. The same lake that the father and his father went to year after year. White uses great detail and description in the essay to describe how the father feels about the lake and the way his son reacts to it. The father hopes that the son will enjoy the lake and the trip as much as he did when he was a young one. White allows the reader to believe that this essay is about the trip and trip only, but the story is about a father struggling to find himself. Throughout the whole story White suggests that the father is looking back on his childhood years and trying to relive them through his son’s eyes. At first, the father seems unable to adjust to the way things have changed around the lake. He seems a little uneasy that arriving at the lake was nothing to look forward to because it was all over in a few minutes. White writes how the father begins to find all the things that have changed since he had been there last. After pointing out the changes, the father begins to start seeing himself doing the same task as if he was still a little boy. He is trying to live a dual life at this point. He is being himself and trying to be his son at the same time. White writes, â€Å"I seemed to be living a dual existence† (740). White writes, â€Å"I looked at the boy, who was silently watching his fly, and it was my hand that held his rod, my eyes watching† (740). The father was so wrapped up in being his son that he began to think he was holding the rod and watching his boys hook. While on the trip, the father begins remembering all of his memories. The times he had shared with his father as a boy and now he was sharing them with his boy. White describes his memories of when he went with his father and how some will be shared with his son. It seems that the little bo... Free Essays on Lake's Reflection Free Essays on Lake's Reflection A chip off of the old block or not. E.B. White’s essay â€Å" Once More to the Lake,† is about a father and son trip to a lake. The same lake that the father and his father went to year after year. White uses great detail and description in the essay to describe how the father feels about the lake and the way his son reacts to it. The father hopes that the son will enjoy the lake and the trip as much as he did when he was a young one. White allows the reader to believe that this essay is about the trip and trip only, but the story is about a father struggling to find himself. Throughout the whole story White suggests that the father is looking back on his childhood years and trying to relive them through his son’s eyes. At first, the father seems unable to adjust to the way things have changed around the lake. He seems a little uneasy that arriving at the lake was nothing to look forward to because it was all over in a few minutes. White writes how the father begins to find all the things that have changed since he had been there last. After pointing out the changes, the father begins to start seeing himself doing the same task as if he was still a little boy. He is trying to live a dual life at this point. He is being himself and trying to be his son at the same time. White writes, â€Å"I seemed to be living a dual existence† (740). White writes, â€Å"I looked at the boy, who was silently watching his fly, and it was my hand that held his rod, my eyes watching† (740). The father was so wrapped up in being his son that he began to think he was holding the rod and watching his boys hook. While on the trip, the father begins remembering all of his memories. The times he had shared with his father as a boy and now he was sharing them with his boy. White describes his memories of when he went with his father and how some will be shared with his son. It seems that the little bo...

Year 8 - Portfolio Task - FILM REVIEW Movie Example | Topics and Well Written Essays - 500 words

Year 8 - Portfolio Task - FILM - Movie Review Example ino, Fulgencio Capule, Diane Venora, Claire Danes, and Leonardo DiCaprio to feature leading characters like Romeo, Juliet, Ted Montague, Caroline Montague, Tybalt Capulet, Brian Dennehy and Christina Pickles. These were carefully selected actors who suit the characters they represent. Apart from possessing all the character traits of their respective characters, these actors perfectly fit the physical features of the characters as they were presented in the play. By perfectly playing their roles, the film becomes lively and a real depiction of a love story as it was intended by Shakespeare. The organization of the film was quite good. With everything going as planned, the director succeeded in delivering the theme of love which was the main focus of the film. Each of the scenes of the play was staged in the appropriate context in which it ought to have been. By constantly tracing the dialogue between characters like Romeo and Juliet, it becomes much easier to know the film’s main theme. The action of these protagonists is representational and can be relied upon to explain the theme of love. All these were comically presented so as to make the film appealing and entertaining to the audience. In terms of cinematography, I would like say that it was a product of quality production. As a love story, the film would not be interesting if it does not incorporate the elements of music, sound track and lighting. These are cinematographic techniques that could not be left out in the film. Their inclusion gave the film its real meaning and the picture it deserves. For instance, the use of sound tracks likes "To You I Bestow," "Pretty Piece of Flesh," "Little Star," and "Pretty Piece of Flesh" in different scenes of the film made it to manipulate the audience’s mood. Because of this, the film became a real love story. Their choice was a good one because they could help in depicting a happy and sad moment in the film. In conclusion, Romeo and Juliet is an educating,

A Change in My Life Essay Example | Topics and Well Written Essays - 1000 words

A Change in My Life - Essay Example Because of my hard work and the effort that I put in my educational endeavors, I got very good grades in my final primary school exams and qualified to enter high school. I was so happy with my achievement that I was determined to ensure that my performance would always remain high in my new educational level. With this in mind, and considering the great promise that I had in academics, I was admitted into high school. High school turned out to be quite different from primary school and this was mainly because there were more freedoms and new people who I had to study with. Most of my old friends from primary school went on to a different school and at first; life in the new environment was quite lonely. However, after a few weeks, I was befriended by some of the most popular students in the school and this, I felt, was a great privilege. In primary school, I had never really been popular, with the little popularity that I had having been based on my academic performance. Whereas other students had concentrated on fun and what I thought were good things in life, I had concentrated on my studies and that was the reason why I was among the best. However, in high school, all this changed because, for the first time in my life, I was among the popular kids. Most of the other students looked up to me and it felt wonderful and in my mind, nothing could be better. From that time, I put my academics in the background and I instead concentrated on spending time with my new friends and having fun because that is what I thought high school was all about. As a result of my new lifestyle, my academics began to take a beating but while this was happening, my new friends convinced me that because I was a clever guy, I could always catch up whenever I wanted.  Ã‚  

Fundamental Concepts of Construction for Project Management Case Study - 4

Fundamental Concepts of Construction for Project Management - Case Study Example I will serve as a manager from the client’s side to supervise the managerial functions about the project. I will develop the bid documents and the estimator of our firm will fill the bill of quantities as a reference for the client to compare the subcontractors’ bids with. I shall be drawing a predecided fee from the client for this. Further, it is assumed that some of the previous drawings are lost, and some are preserved. I shall incorporate buildability concepts into the pre-existing design and do modifications in the building orientation and stuff to satisfy future needs and meet future challenges. It is my responsibility to prepare the bid. I shall schedule it for the subcontractors. I shall offer all these services to the client to draw my fees. My firm will serve as a â€Å"construction manager†. Thus working as a construction manager, it is my duty to arrange specialty subcontractors. All of the work will be subcontracted. A few with material and equipmen t, and for heavy machinery, we shall have to either rent or lease the heavy machinery, whichever will be more economical. I shall make the unit cost with material contracts with the specialty contractors and choose the cheapest who has not front-loaded his schedule. I shall make the subcontractor's purchase insurances for their own work, including workers insurance. It's my responsibility as a manager to plan for site safety. The contractors will follow my schedule. So they will not fight among each other.

Analysis of Africas Economy

Analysis of Africas Economy Several economists around the world are wondering whether the majority of Africans are benefiting from investment and profits originating from the continent. African leaders have been in the media claiming that Africa is experiencing one of the highest economic growth rates in the recent past. However, a growing gap between the rich and the poor, increase in cost of living and cost of consumer goods has disproportionate effects on working people as well as the poor. Countries such as Nigeria and Ghana that have reported to be undergoing economic growth are experiencing internal crisis linked to a rising cost of living and need to increase government expenditure on infrastructural development (Ndulu 5). Despite the fact that Nigeria was named as the largest economy in Africa, its women, youth, farmers and workers are increasing their demand for access to quality life, resources and wealth. Furthermore, several alarming reports indicate that the economic growths in various parts of Africa are more complicated than the leaders’ indicate. As result, a research was conducted to unearth the issues behind the economic problems, how African governments and leaders can address them (Ndulu 37). The major problem investigated is the interconnection between economy, social and political leadership with the current economic situation across Africa. It was crucial to analyze case studies and literature reviews containing information on African Economy. They analyzed relevant trade publications, annual economic reports, newspapers, magazines and on-line databases. Because of the time factors, the researchers relied mostly on web for data because it is faster and economical. Volunteers from public and private sectors, African economists, workers, International Monetary Fund, World Bank and African Development Bank provided necessary literature through the publications. The large pool of participants allowed the researchers to obtain wide range of data that was then crosschecked against other data to ascertain its validity. It was necessary to analyze data from various African countries such as Nigeria, Ghana, Kenya, Democratic Republic of Congo and South Africa. Nigeria was preferred because it is the economic powerhouse of Africa while Ghana is on the right path to democracy in Africa. Kenya seems to growing both democratically and economically while Democratic Republic of Congo was considered because it has vast natural resources. It was also necessary to compared the economies of such countries, analyze the various natural resources found in those countries, evaluate various sources of income. Finally, analysis of the relationship between democracy and economic growth, natural resources and economic growth and the relationship between economic growth and living standards of individuals was crucial (Ndulu 179). The research process indicates that African economy is likely to grow up to 4.7% during this year and accelerate to 5% in 2015. However, the growth in economy does not translate to infrastructure development, job creation, improved standards of living as well as reduction of high poverty level as well reducing inequality in Africa (African Development Bank 1). West African countries like Nigeria and Ghana continue to experience highest levels of economic levels ranging between 6.7% 7% and are likely to increase further by 2015. The economic growth is due to investment in minerals and oil, democratic governments and good leadership. East Africa is equally experiencing economic growth that has increased up to 6% from last year (Economic Commission for Africa 39). Kenya’s economy has grown due to increased consumer spending; Tanzanians economy has grown due to higher consumption and investment in natural gas. Lastly, Uganda economy is being enhanced by development in telecommuni cations, transport, construction as well as construction of burgeoning oil industry. In the southern region of the continent, the growth is likely to go up from 3.6% to 4.2% due to increased investments and rising mineral mining in South Africa. Economic growth in Africa will be weakest in North Africa due to political instability in the regions and fleeing of investors (Ndulu 193). The research notes that Africa economy is driven by exports, mineral exploitation and commodity production, but the rate is not yet optimal. This is because job creation is weak and the growth has not addressed poverty issues, poor living standards and rising inequality(Westenholz-Bless Achola 97).. The informal sector is still very large yet opportunities remain limited for those seeking employment. This is evident by high rates of youth unemployment as well as wide gender disparities in employment and earnings. Furthermore, increased pressure on labor markets due to increase in population pressure means no any sufficient impact can be felt by the majority citizens. The researchers established that weak job creation is brought about by overreliance on agriculture and mining as source of employment. Overreliance on farming leaves various countries susceptible to weather-related shocks. In addition to this, civil wars continue to pose a huge threat to economic activities in countries like the Democratic Republic of Congo, Central African Republic, South Sudan and Somalia (Ndulu 200). Though Nigeria is believed to be the economic powerhouse of Africa, the country has serious unresolved problems linked to distribution of wealth and living conditions of the majority Nigerians. According to the graph below, most Nigerians are unsatisfied with their government because the rates of poverty and unemployment are highest in Nigeria compared to other African countries despite the fact that it is the economic power house of Africa (see figure 01). Furthermore, the rate of employment seems to be increasing yearly. Unequal distribution of resources in the country has led to an internal conflict in northern part of the country. The conflict was associated with the majority northerners, who are poor, led to stagnated economic growth in the region. There has been other instances of bombing and abduction of schoolchildren in Nigeria as way of protesting against unequal distribution of resources and declining job opportunities. This has compelled most youths to engage in criminal activities to obtain money to cater for their expenses. Source: University of Twente. Nigeria Energy Study Report, Enabling Urban Poor Livelihood Policy Making: Understanding the Role of Energy Services. May 2014, Figure 01. Africans must rise up and determine their own destiny without any fear. From the results of the findings, there is a clear relationship between a peaceful democratic country and economic growth. Countries like Ghana and South Africa have experienced economic development due to peaceful elections and responsible leaders who encourage investors to invest in the countries. Rwanda that was on brink of self-destruction due to civil war in 1994 is now experiencing high rates of economic growth due to good leadership. This is a clear indication that security of a country is directly related to economic growth. Security ensures everyone gets an opportunity to go to work, students go to school and other economic activities take place. In addition to this, it gives the country a humble time of producing quality goods to sell abroad. As result, the country obtains revenue from the economic activities that lead to economic growth (Hughes, Mills Street, 01). Africans must also avoid overreliance on minerals and farming as the main source of livelihood. Countries like Uganda and Kenya have created job opportunities in sectors like road construction, trade activities, and telecommunication sector and transportation industry. The situation shows various job opportunities that can be created outside the traditional ones. In order to avoid uncertainties that come with climatic changes, Africans should utilize their rivers and lakes to create irrigation schemes. They should borrow irrigation technology from Israel that is a desert country yet it produces more food than it can consume. Lastly, Africans should observe family planning methods. The report indicated that most parents give birth to more children than they can take care of. This increases pressure on the limited resources in the continent (Hughes, Mills Street 1). Works Cited African Development Bank. Nigeria Economic Outlook. 2014. Web. 15 May 2014. Economic Commission for Africa. Economic Report on Africa 2008: Africa and the Monterrey Consensus: Tracking Performance and Progress: Overview. Addis Ababa: Economic Commission for Africa, 2008. Print Hughes, Ian. Mills, Greg. Street, Michael. â€Å"The solution to Africas woes lies with Africans, not the west.† The Observer mag. 10 March 2013. Web. 12 May 2014. Ndulu, B J.The Political Economy of Economic Growth in Africa, 1960-2000. Cambridge: Cambridge University Press, 2008. Print. University of Twente. Nigeria Energy Study Report 2005, Enabling Urban Poor Livelihood Policy Making: Understanding the Role of Energy Services. 2005. Web. 12 May 2014. Westenholz-Bless, Claire. Paul P. W. Achola.Fundamentals of Social Research Methods: An African Perspective. Cape Town, South Africa: Juta Legal and Academic Publishers, 2007. Print.

General Motors - Financial Ratio Analysis Essay -- Business Finance Ac

General Motors - Financial Ratio Analysis I. General Motors History Highlights In its early years the automobile industry consisted of hundreds of firms, each producing a few models. William Durant, who bought and reorganized a failing Buick Motors in 1904, determined that if several automobile makers would unite, it would increase the protection for the group. He formed the General Motors Company in Flint, Michigan, in 1908. Durant had bought 17 companies (including Oldsmobile, Cadillac, and Pontiac) by 1910, the year a bankers' syndicate forced him to step down. In a 1915 stock swap, he regained control through Chevrolet, a company he had formed with race car driver Louis Chevrolet. GM created the GM Acceptance Corporation (auto financing) and acquired a number of businesses, including Fisher Body, Frigidaire (sold in 1979), and a small bearing company, Hyatt Roller Bearing. With the Hyatt acquisition came Alfred Sloan, an administrative genius who would build GM into a corporate colossus. Sloan, president from 1923 to 1937, implemented a decentralized management system, now emulated worldwide. The auto maker competed by offering models ranging from luxury to economy, colors besides black, and yearly style modifications. By 1927 it had become the industry leader. GM introduced a line of front-wheel-drive compacts in 1979. Under Roger Smith, CEO from 1981 to 1990, GM laid off thousands of workers as part of a massive companywide restructuring and cost cutting program. In 1984 GM formed NUMMI with Toyota as an experiment to see if Toyota's manufacturing techniques would work in the US. The joint venture's first car was the Chevy Nova. GM bought Ross Perot's Electronic Data Systems (1984) and Hughes Aircraft (1986). In 1989 the company bought 50% of Saab Automobile. In 1990 GM launched Saturn, its first new nameplate since 1926, reflecting a new companywide emphasis on quality. Two years later it made the largest stock offering in US history, raising $2.2 billion. Culminating a period of boardroom coups (relating to the company's lagging effort to reduce costs) in the early 1990s, John Smith replaced Robert Stempel as CEO. NBC apologized in 1993 for improprieties in its expose alleging that GM pickups equipped with "sidesaddle" gas tanks tended to explode upon side impact. The government nonetheless asked the ... ...improved.   Ã‚  Ã‚  Ã‚  Ã‚  The stock holders equity has increased dramatically indicating the better management of the companies equity.   Ã‚  Ã‚  Ã‚  Ã‚  The EBIT has improved for the last two year mainly because the level of interest paid has decreased due to the reduction of liabilities. Profitability   Ã‚  Ã‚  Ã‚  Ã‚  The Gross Profit Margin has increased from 1993 to 1994 as the cost of goods sold did not increase at the same level that the sales increased. The Operating Profit Margin ratio was stable in 1995 when compared to 1994 and the Net Profit Margin has also been improving for the last two years.   Ã‚  Ã‚  Ã‚  Ã‚  The Return on Total Assets has increased due the increase in the companies profitability, while Return on Equity has decreased on the last two years as the stockholders equity increased Overall   Ã‚  Ã‚  Ã‚  Ã‚  It is clear that the profitability of the company has been increasing for the last 2 years, mainly due to the decrease in liabilities, improvement in accounts receivable and better management of the company debt..   Ã‚  Ã‚  Ã‚  Ã‚  The company also demonstrates that the profitability can be improved even further by having better inventory management and productivity maximization on their fixed assets.